Decomposing the Promotional Revenue Bump for Loyalty...

Journal of Marketing Research 2005 / 11 Vol. 42; Iss. 4

Decomposing the Promotional Revenue Bump for Loyalty Program Members Versus Nonmembers

Heerde, Harald J. van, Bijmolt, Tammo H.A.
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.2005.42.4.443
Date:
November, 2005
File:
PDF, 182 KB
english, 2005
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