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Cultural Psychology || Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self
Cheng Lu Wang, Terry Bristol, John C. Mowen and Goutam ChakrabortyVolume:
9
Year:
2000
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480403
File:
PDF, 405 KB
english, 2000