An Action-Based Theory of Persuasion in Marketing

An Action-Based Theory of Persuasion in Marketing

Funkhouser, G. Ray, Parker, Richard
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Volume:
7
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1999.11501838
Date:
July, 1999
File:
PDF, 2.00 MB
english, 1999
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