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The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution
Verbeke, Willem, Bagozzi, Richard P., Farris, PaulVolume:
40
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610657813
Date:
May, 2006
File:
PDF, 335 KB
english, 2006