The role of key account programs, trust, and brand strength...

The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution

Verbeke, Willem, Bagozzi, Richard P., Farris, Paul
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Volume:
40
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560610657813
Date:
May, 2006
File:
PDF, 335 KB
english, 2006
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