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The impact of advertising message strategy – fair labour v. sexual appeal – upon Gen Y consumers' intent to patronize an apparel retailer
Hyllegard, Karen, Ogle, Jennifer, Yan, Ruoh‐NanVolume:
13
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/13612020910939914
Date:
February, 2009
File:
PDF, 234 KB
english, 2009