The role of consumer ethnocentrism in a buy national campaign in a transitioning country
Saffu, Kojo, Walker, John H., Mazurek, MaricaVolume:
5
Language:
english
Journal:
International Journal of Emerging Markets
DOI:
10.1108/17468801011031829
Date:
April, 2010
File:
PDF, 252 KB
english, 2010