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Innovation and cause-related marketing success: a conceptual framework and propositions
Christofi, Michael, Leonidou, Erasmia, Vrontis, Demetris, Kitchen, Phillip, Papasolomou, IoannaVolume:
29
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-04-2014-0114
Date:
August, 2015
File:
PDF, 275 KB
english, 2015