Trust and the online conversation: the case of online...

International Journal of Internet Marketing and Advertising 2013 Vol. 8; Iss. 2

Trust and the online conversation: the case of online reviews

Mangold, W. Glynn, Babakus, Emin, Smith, Katherine Taken
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Volume:
8
Year:
2013
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/IJIMA.2013.058597
File:
PDF, 251 KB
english, 2013
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