Demand-Based Pricing versus Past-Price Dependence: A...

Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis

Shuba Srinivasan, Koen Pauwels and Vincent Nijs
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162221
Date:
March, 2008
File:
PDF, 1.93 MB
english, 2008
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