Developing Practical Procedures for the Measurement of...

Journal of Marketing Research 1979 / 02 Vol. 16; Iss. 1

Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing

J. Michael Munson and Shelby H. McIntyre
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Volume:
16
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150873
Date:
February, 1979
File:
PDF, 322 KB
english, 1979
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