EFFECT OF LEGITIMIZING SMALL CONTRIBUTIONS AND LABELING...

Psychological Reports 1992 / 12 Vol. 71; Iss. 3

EFFECT OF LEGITIMIZING SMALL CONTRIBUTIONS AND LABELING POTENTIAL DONORS AS 'HELPERS' ON RESPONSES TO A DIRECT MAIL SOLICITATION FOR CHARITY

DEjONG, WILLIAM, OOPIK, ARVO J.
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Volume:
71
Language:
english
Journal:
Psychological Reports
DOI:
10.2466/pr0.1992.71.3.923
Date:
December, 1992
File:
PDF, 215 KB
english, 1992
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