Double-Dipping Effect? How Combining YouTube Environmental PSAs With Thematically Congruent Advertisements in Different Formats Affects Memory and Attitudes
Kononova, Anastasia, Yuan, ShupeiVolume:
15
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2015.1009524
Date:
January, 2015
File:
PDF, 609 KB
english, 2015