What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (but Not Liking)
Valsesia, Francesca, Nunes, Joseph C., Ordanini, AndreaLanguage:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucv093
Date:
December, 2015
File:
PDF, 292 KB
english, 2015