Towards an integrative framework of brand country of origin...

International Marketing Review 2011 / 11 Vol. 28; Iss. 6

Towards an integrative framework of brand country of origin recognition determinants

Martín Martín, Oscar, Cerviño, Julio
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Volume:
28
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651331111181402
Date:
November, 2011
File:
PDF, 327 KB
english, 2011
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