Anchoring in Payment: Evaluating a Judgmental Heuristic in...

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Journal of Marketing Research 2015 / 10

Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

Jung, Minah H., Perfecto, Hannah, Nelson, Leif D.
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0238
Date:
October, 2015
File:
PDF, 2.40 MB
english, 2015
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