Determinants of Customer Loyalty in the Korean Smartphone...

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Determinants of Customer Loyalty in the Korean Smartphone Market: Moderating Effects of Usage Characteristics

Kim, Moon-Koo, Wong, Siew Fan, Chang, Younghoon, Park, Jong-Hyun
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Language:
english
Journal:
Telematics and Informatics
DOI:
10.1016/j.tele.2016.02.006
Date:
February, 2016
File:
PDF, 851 KB
english, 2016
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