Special Issue on Innovation and New Products || Pulling the...

Journal of Marketing Research 1997 / 02 Vol. 34; Iss. 1

Special Issue on Innovation and New Products || Pulling the Plug to Stop the New Product Drain

William Boulding, Ruskin Morgan and Richard Staelin
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Volume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152073
Date:
February, 1997
File:
PDF, 2.04 MB
english, 1997
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