A Cross-National Validation of the Narver and Slater Market Orientation Scale
Ward, Steven, Girardi, Antonia, Lewandowska, AleksandraVolume:
14
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679140205
Date:
March, 2006
File:
PDF, 288 KB
english, 2006