Empirical Analysis of Budget and Allocation of Trade...

Journal of Marketing Research 2007 / 08 Vol. 44; Iss. 3

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

Gómez, Miguel I, Rao, Vithala R, McLaughlin, Edward W
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.3.410
Date:
August, 2007
File:
PDF, 170 KB
english, 2007
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