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Consumer Behavior: Basic Findings and Management Implicationsby Gerald Zaltman; Melanie Wallendorf;Readings in Consumer Behavior: Individuals, Groups and Organizationsby Melanie Wallendorf; Gerald Zaltman
Review by: Carol A. ScottVolume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151134
Date:
February, 1980
File:
PDF, 248 KB
english, 1980