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Sponsorship and CSR: is there a link? A conceptual framework
Plewa, Carolin, Quester, Pascale GVolume:
12
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-12-04-2011-B003
Date:
July, 2011
File:
PDF, 191 KB
english, 2011