![](/img/cover-not-exists.png)
What is cool? Operationalizing the construct in an apparel context
Runyan, Rodney C., Noh, Mijeong, Mosier, JonVolume:
17
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/JFMM-01-2012-0001
Date:
July, 2013
File:
PDF, 266 KB
english, 2013