Between the Suit and the Selfie: Executives’ Lessons on the...

GfK Marketing Intelligence Review 2014 / 01 Vol. 6; Iss. 2

Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”

Kozinets, Robert V., Cerone, Stefano
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Volume:
6
Language:
english
Journal:
GfK Marketing Intelligence Review
DOI:
10.2478/gfkmir-2014-0093
Date:
January, 2014
File:
PDF, 245 KB
english, 2014
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