The Effects of Single-Serve Packaging on Consumption...

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The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy

Ilyuk, Veronika, Block, Lauren
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Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucv059
Date:
November, 2015
File:
PDF, 298 KB
english, 2015
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