PepsiCo MEA: the role of packaging in brand activation

Emerging Markets Case Studies Collection 2015 / 06 Vol. 5; Iss. 3

PepsiCo MEA: the role of packaging in brand activation

Balakrishnan, Melodena Stephens
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Volume:
5
Language:
english
Journal:
Emerald Emerging Markets Case Studies
DOI:
10.1108/EEMCS-03-2015-0043
Date:
June, 2015
File:
PDF, 575 KB
english, 2015
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