Persuasion Principles Index: ready for pretesting...

European Journal of Marketing 2016 / 02 Vol. 50; Iss. 1/2

Persuasion Principles Index: ready for pretesting advertisements

Green, Kesten C., Armstrong, J. Scott, Du, Rui, Graefe, Andreas
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Volume:
50
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2015-0838
Date:
February, 2016
File:
PDF, 152 KB
english, 2016
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