Localisation as a marketing strategy for small retailers

International Journal of Retail & Distribution Management 2010 / 07 Vol. 38; Iss. 9

Localisation as a marketing strategy for small retailers

Andres Coca‐Stefaniak, J., Parker, Cathy, Rees, Patricia
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Volume:
38
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590551011062439
Date:
July, 2010
File:
PDF, 240 KB
english, 2010
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