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Measuring the Lifetime Value of a Customer in the Consumer...

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Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) industry

Sunder, Sarang, Kumar, V., Zhao, Yi
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0641
Date:
February, 2016
File:
PDF, 1.03 MB
english, 2016
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