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THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS
YAM LIMBU and IVONNE M. TORRESVolume:
32
Language:
english
Journal:
Journal of Health and Human Services Administration
DOI:
10.2307/25790753
Date:
January, 2009
File:
PDF, 2.00 MB
english, 2009