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An exploratory study of negative option marketing: good, bad or ugly?
Estelami, Hooman, Licata, Jane W., Von Bergen, C.W.Volume:
25
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320710754006
Date:
June, 2007
File:
PDF, 208 KB
english, 2007