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Customer's life-time value using the RFM model in the banking industry: a case study
Nikumanesh, Esmaeil, Albadvi, AmirVolume:
8
Year:
2014
Language:
english
Journal:
International Journal of Electronic Customer Relationship Management
DOI:
10.1504/IJECRM.2014.066876
File:
PDF, 298 KB
english, 2014