ROP Color and Its Effect on Newspaper Advertising

Journal of Marketing Research 1964 / 05 Vol. 1; Iss. 2

ROP Color and Its Effect on Newspaper Advertising

Burleigh B. Gardner and Yehudi A. Cohen
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Volume:
1
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149925
Date:
May, 1964
File:
PDF, 586 KB
english, 1964
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