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Advertising to “active” viewers: consumer attitudes in the US and South Korea
Kwak, Hyokjin, Andras, Trina Larsen, Zinkhan, George M.Volume:
28
Year:
2009
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/S0265048709090428
File:
PDF, 433 KB
english, 2009