How Consumers are Affected by the Framing of Attribute...

How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Levin, Irwin P., Gaeth, Gary J.
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Volume:
15
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209174
Date:
December, 1988
File:
PDF, 441 KB
english, 1988
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