Customer-based brand equity building: Empirical evidence...

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Journal Of Vacation Marketing 2016 / 02

Customer-based brand equity building: Empirical evidence from Croatian upscale hotels

Seric, M., Gil-Saura, I., Mikulic, J.
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Language:
english
Journal:
Journal of Vacation Marketing
DOI:
10.1177/1356766716634151
Date:
February, 2016
File:
PDF, 203 KB
english, 2016
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