A “WIDE” VARIETY: EFFECTS OF HORIZONTAL VERSUS VERTICAL...

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Journal of Marketing Research 2016 / 02

A “WIDE” VARIETY: EFFECTS OF HORIZONTAL VERSUS VERTICAL DISPLAY ON ASSORTMENT PROCESSING, PERCEIVED VARIETY, AND CHOICE

Deng, Xiaoyan, Kahn, Barbara E., Unnava, H. Rao, Lee, Hyojin
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0151
Date:
February, 2016
File:
PDF, 1.90 MB
english, 2016
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