Hippies, Hummer Owners, and People Like Me: Stereotyping as...

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Journal of Macromarketing 2016 / 01

Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP

Barnhart, M., Mish, J.
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Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146715627493
Date:
January, 2016
File:
PDF, 229 KB
english, 2016
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