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WHAT COUNTS VS. WHAT CAN BE COUNTED: THE COMPLEX INTERPLAY OF MARKET ORIENTATION AND MARKETING PERFORMANCE MEASUREMENT IN ORGANIZATIONAL CONFIGURATIONS
Frösén, Johanna, Luoma, Jukka, Jaakkola, Matti, Tikkanen, Henrikki, Aspara, JaakkoLanguage:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0153
Date:
February, 2016
File:
PDF, 779 KB
english, 2016