The Role of Choice in Cause-related Marketing – investigating the Underlying Mechanisms of Cause and Product Involvement
Lucke, Sabrina, Heinze, JörgVolume:
213
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2015.11.466
Date:
December, 2015
File:
PDF, 209 KB
english, 2015