When Things Go Wrong: Account Strategy Following a...

When Things Go Wrong: Account Strategy Following a Corporate Crisis Event

Brocato, E Deanne, Peterson, Robert A, Crittenden, Victoria L
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Volume:
15
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/crr.2011.24
Date:
January, 2012
File:
PDF, 225 KB
english, 2012
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