An evaluation of e-mail marketing and factors affecting...

Journal of Targeting Measurement and Analysis for Marketing 2003 / 1 Vol. 11; Iss. 3

An evaluation of e-mail marketing and factors affecting response

Chittenden, Lisa, Rettie, Ruth
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Volume:
11
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740078
Date:
January, 2003
File:
PDF, 243 KB
english, 2003
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