Positive or Negative Effects of Technology Enhancement for...

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Media Psychology 2016 / 03

Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies

Terlutter, Ralf, Diehl, Sandra, Koinig, Isabell, Waiguny, Martin K. J.
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Language:
english
Journal:
Media Psychology
DOI:
10.1080/15213269.2016.1142377
Date:
March, 2016
File:
PDF, 753 KB
english, 2016
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