Statistical modeling and probabilistic composition in the...

Benchmarking An International Journal 2009 / 05 Vol. 16; Iss. 3

Statistical modeling and probabilistic composition in the prediction of the customer lifetime value

Gunasekaran, Angappa, Parracho Sant'Anna, Annibal, Otavio de Araujo Ribeiro, Rodrigo
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Volume:
16
Language:
english
Journal:
Benchmarking: An International Journal
DOI:
10.1108/14635770910961362
Date:
May, 2009
File:
PDF, 200 KB
english, 2009
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