Brand Naming in China: Sociolinguistic Implications

Brand Naming in China: Sociolinguistic Implications

Li, Fengru, Shooshtari, Nader H.
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Volume:
11
Language:
english
Journal:
Multinational Business Review
DOI:
10.1108/1525383X200300014
Date:
November, 2003
File:
PDF, 219 KB
english, 2003
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