Developing marketing planning skills: combining theory and...

Journal of Marketing Practice Applied Marketing Science 1998 / 05 Vol. 4; Iss. 3

Developing marketing planning skills: combining theory and practice

Hill, Jimmy, McGowan, Pauric, Maclaran, Pauline
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Volume:
4
Language:
english
Journal:
Journal of Marketing Practice: Applied Marketing Science
DOI:
10.1108/EUM0000000004489
Date:
May, 1998
File:
PDF, 234 KB
english, 1998
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