Analysing the effects of advertising type and antecedents...

International Journal of Sports Marketing and Sponsorship 2006 / 10 Vol. 8; Iss. 1

Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

Bennett, Gregg, Ferreira, Mauricio, Tsuji, Yosuke, Siders, Ron, Cianfrone, Beth
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Volume:
8
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-08-01-2006-B008
Date:
October, 2006
File:
PDF, 191 KB
english, 2006
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