The role of mindfulness in response to product cues and...

The role of mindfulness in response to product cues and marketing communications

Bayraktar, Ahmet, Uslay, Can, Ndubisi, Nelson Oly
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Volume:
7
Year:
2015
Language:
english
Journal:
International Journal of Business Environment
DOI:
10.1504/IJBE.2015.073180
File:
PDF, 284 KB
english, 2015
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