Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A
Scelles, Nicolas, Desbordes, Michel, Durand, ChristopheVolume:
9
Year:
2011
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/IJSMM.2011.040255
File:
PDF, 344 KB
english, 2011