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When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices
Rebecca W. Hamilton and Joydeep SrivastavaVolume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162547
Date:
August, 2008
File:
PDF, 2.53 MB
english, 2008