Aggregation Criteria in Normative Market Segmentation...

Journal of Marketing Research 1978 / 08 Vol. 15; Iss. 3

Aggregation Criteria in Normative Market Segmentation Theory

John O. Tollefson and V. Parker Lessig
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Volume:
15
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150582
Date:
August, 1978
File:
PDF, 539 KB
english, 1978
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